Follow Bicycle Retailer

You are here

USUL opens Madison office to support SR Suntour sales and service

Published July 5, 2013

MADISON, WI (BRAIN) — USUL Corporation is opening a new office here to support SR Suntour. The office will produce SR Suntour marketing events in the East and Central regions and handle OEM sales for SR Suntour.

"We believe this is the time to invest in the North American market. We are the largest supplier of suspension forks in the world and wish to build a world class service network to help all of our customers enjoy our products,” said SR Suntour general manager Naoji Tanaka,

USUL is an independent company that has serviced SR Suntour since 1999, said Darrel Voss, USUL's president.

“We’ve been working very closely with SR Suntour for a long time now and as we’ve watched the amount of specification skyrocket over the past few years we realized we needed to augment the service to catch up with the sales," said Voss.

"Darren Salsbury (general manager of USUL's Madison location) and I have entered into a partnership to expand this new location. We are working together to assemble a core group of industry vets to elevate the brand awareness and service for SR Suntour.”

Join the Conversation