BERKELEY, CA (BRAIN) — GU Energy Labs has brought aboard Lauren O’Connor as its new senior marketing manager.
O’Connor joins the energy gel brand from fitness product maker Trigger Point Performance, and brings more than eight years of experience in marketing, public relations and advertising.
“We are thrilled to have Lauren on board as the new senior marketing manager,” said Tal Johnson, president and chief operating officer of GU Energy. “Between her wealth of professional experience and personal passion for this industry and our products, we are looking forward to the creativity and direction she’ll bring to our marketing efforts.”
O’Connor will be responsible for overseeing consumer marketing strategy, as well as implementation of PR, social media, advertising and media planning, consumer promotions and strategic partnerships.