PORTLAND, OR (BRAIN) — Skins Compression has hired Danielle Said as its senior marketing manager of digital, communications and e-commerce for North America.
Said will lead national marketing efforts with a focus on digital and social media marketing, as well as e-commerce. The company said that a significant part of her position will be educating the general public on the benefits of Skins Gradient Compression technology.
Said has worked in international sales and marketing for global sportswear brand 2XU at its headquarters in Melbourne, Australia. Most recently, Said served as marketing director for San Diego-based onWAX Media, a distributor of action and outdoor sports films.
“Dani has an impressive business portfolio in the outdoor, sports and apparel industries, and she is a perfect fit to lead the North America Skins marketing team,” said Johnny West, general manager of Skins North America. “Her significant digital experience and strategic marketing acumen, coupled with a robust understanding of gradient compression active wear — the core of our business — will prove invaluable as the Skins brand continues its expansion efforts throughout North America.”