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Canadian distributor Live to Play adds 10 new brands

Published February 5, 2013

VANCOUVER, British Columbia (BRAIN) — Live to Play Sports, formerly known as Norco Products, is adding 10 new brands to its offerings, including several brands owned by U.S. distributor QBP.

The company has added products from Fulcrum, Whisky Parts, 45Nrth, Salsa, Problem Solvers, All-City, Hiplok, Wheels Manufacturing, One Industries and Wahoo Fitness. The company said it would offer parts and accessories, but not frames or bikes, from the Salsa and All-City lines.

Some of the new brands have never been available previously to Canadian retailers. 

"Our product team travels the globe to identify innovative, compelling brands and products," said Martin Tammik, LPS' vice president of merchandising. "We are excited to be able to offer our Canadian cycling retailers a broader range of service solutions and creative new cycling parts and accessories because it puts them on the cutting edge of new cycling concepts."


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