BOSTON, MA (BRAIN) — Sales agency New England Athletic has a new name and has added Cervélo and Focus bikes to its portfolio.
The agency has been renamed GPM Sports Group.
GPM also has hired Kurt Begeman to oversee custom apparel and equipment sales to teams, clubs, and bike shops throughout New England. Begeman joins Matt Shoemaker and Jess Hughston who were each hired at the beginning of 2011.
Andy Ewas, the founder and principal of the agency said the new name was chosen in part to avoid confusion with similarly named groups. “With the new brands and new staff, the time was right to give the agency a fresh new look,” Ewas said. Ewas founded the group in 2008.
More information: www.gpmsport.com.