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Larson is new Whisky/Foundry brand manager

Published October 15, 2012

BLOOMINGTON, MN (BRAIN) — QBP has promoted Matt Larson to brand manager of its Foundry Cycles and Whisky Parts Company subsidiaries, promoting him from his position as art director for the two lines.

“Foundry and Whisky are relatively new brands but they’ve really begun to come into their own," said Larson. "I love the products, and I believe in the core philosophies they embody. Foundry and Whisky are dedicated to performance-driven carbon bike stuff without the pretense and vanity that usually comes with this level of product design.”

Foundry and Whisky marketing manager Trisha Spiridigliozzi called Larson "a true bike nerd."

“We’re super excited to have Matt in this role,” she said.

Topics associated with this article: People

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