GOLDEN, CO (BRAIN) — Yeti Cycles has hired industry vet Nick Ramey as its national accounts manager. Ramey will be overseeing Yeti's sales rep firms with a focus on the Rocky Mountain territory.
Ramey has years of sales and marketing experience in bike media. He was group sales director for VeloNews and Inside Triathlon, a territory rep for Bicycling and Runner's World, and sales and marketing director for Carmichael Training Systems.
"This is a dream job for anyone who loves mountain bikes," Ramey said.
"For me, Yeti defines the ride and race-driven passion I've always had for this industry. The folks here build bikes based purely on the performance-driven quality of the ride, not on the latest trends. Also, Yeti is owned and operated by mountain bikers."