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Shimano Europe buys bike fitting business

Published April 4, 2012

NUNSPEET, Netherlands (BRAIN) Wednesday April 4 2012 9:16 AM MT—Shimano Europe Holding has bought Bike Fitting BV, a 25-year-old Dutch company that develops bike fit measuring instruments.

“With Bike Fitting’s professional measure systems Shimano offers also a new service to the dealer network," said Marc van Rooij, president of Shimano Europe Holding. "As service is getting more important in retail we give dealers the possibility to analyze cyclists and customize their bike (frame size, saddle, handlebar, seat position, etc), this way the IBD can show their expertise.”

Bike Fitting products are used by 1,700 dealers in 44 countries. Former owners Hay Janssen and Cisca Scipio will remain working for the company.

Janssen, Bike Fitting's CEO, said the purchase will allow the company to expand internationally. “For Bike Fitting this is an excellent opportunity to secure its continuity and expand internationally through Shimano excellent world- wide dealer network. Of course there will be no change for our existing dealers, we will keep on servicing them as they are used to.”

Topics associated with this article: Mergers/Acquisitions

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