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J&B Unveils Employee Purchase Program

Published November 12, 2011

MIAMI, FL (BRAIN)—J&B is looking to increase brand awareness of its Origin-8 in-house brand at the shop level with a new employee purchase program.

Shop employees now can save up to 20 percent off wholesale pricing on all Origin-8 products, according to a press release.

“The Origin-8 brand offers such a tremendous value, and the EP program makes it easy for shop employees to ride our products and see its potential firsthand,” said Meagan Wentworth, who recently joined J&B as brand marketing manager for Origin-8.

Origin-8 offers frames, wheelsets, components and accessories for road, cyclocross, mountain, fixed gear and other categories.

Shop employees can access the program through J&B Importers’ dealer website at www.jbimporters.com.

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