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QBP Division Adds Key Nordic Vendors

Published October 30, 2011

BLOOMINGTON, MN (BRAIN)—Q-Outdoor, the outdoor and snow sports distribution division of QBP, has broadened its Nordic products distribution with new vendors and expanded product offerings from existing vendors.

Q-Outdoor now distributes key Nordic brands including START, One-Way, Fast Wax, Rossignol, Salomon, Toko, Swix and Skadi. It also offers products from Black Diamond and BCA for metal-edge skiers.

New exclusive distribution partnerships that have begun this year include Start, Fast Wax and One Way. Toko and Swix have broadened their existing product mix to include a wider range of wax, tools, softgoods and accessories. Q-Outdoor continues to distribute packs, bindings, bags, poles, tools, small parts and accessories from Salomon and Rossignol.

Skadi is a new addition, bringing its selection of accessories for Nordic retailers and enthusiasts.

Start, a line of premium waxes, poles and accessories owned by Finland-based Startex Oy, makes its U.S. debut with Q-Outdoor.

“We’ve had great success with existing partnerships like Rossignol, Salomon, Fast Wax and Swix, and we really wanted to offer Nordic dealers greater selection and offer Nordic brands greater reach into the market,” said Leigh Carter, Q-Outdoor brand manager. “We are absolutely committed to serving the Nordic market, and we’ll continue to expand our offering so we add value to our dealers and to our brand partners.”

QBP owns the bike brands All-City, Civia, Foundry, Salsa Cycles and Surly and is the exclusive U.S. distributor of Belgian bicycle manufacturer Ridley as well as Lazer Helmets. It also owns Whisky Parts Co., Dimension and Problem Solvers and distributes scores of cycling and outdoor brands in the U.S.

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