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Interbike Reports Solid Numbers

Published September 28, 2011

SAN JUAN CAPISTRANO, CA (BRAIN)—Preliminary attendance numbers for Interbike 2011 showed nearly 4,000 unique stores represented at the show and the total number of buyers at more than 11,000.

International buyer attendance from outside the United States was more than 1,300.

"We had consistently good attendance at our seminars, and by the time the show was over, we reached about 1,800 people," said Fred Clements, executive director of the NBDA. "We see a fair number of retailers each year who are dedicated to the seminars and the educational opportunities are a big part of why they come to Interbike."

The retailer traffic at Interbike represented many of the best, most influential dealers in the country, with 86 percent of Bicycle Retailer and Industry News' 5-star dealers in attendance and 70 percent of the BRAIN Top 100 retailers.

More than 550 journalists attended Interbike from all corners of the globe. And cycling publications weren't alone in their interest in new products: journalists from outlets such as Consumer Reports, Outside Magazine, ESPN, Wired Magazine, Mashable.com, The Huffington Post, Playboy and MSNBC came to Las Vegas to see the latest cycling gear.

There were more than 23,000 total attendees and 1,200-plus exhibiting brands at this year's show, according to Interbike.

Click on above link to read full Interbike press release.

Topics associated with this article: Tradeshows and conferences, Interbike

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