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BIKE ISPO Names New Show Director

Published August 18, 2011

MUNICH, Germany (BRAIN)—Messe München has given its ISPO Bike show dedicated management with the appointment of Eva Schlangenotto as exhibitor director.

Schlangenotto, 30, previously worked on the project management team organizing ISPO Bike, formerly Bike Expo, and the ISPO Munich sporting goods show. Her tasks include conceptual direction, as well as preparation, organization and implementation of the trade show. That job was had been handled by Markus Hefter, who was also directing the sporting goods show. Hefter is now exhibition group director ISPO.

“In her function as the exhibition director for ISPO Bike, Mrs. Schlangenotto will focus exclusively on this event. Thanks to her experience she will identify the potential for ISPO Bike and continue to develop the trade show on a strategic level. Our goal is to be ready for the challenges the future will present us with and to drive the development of ISPO Bike accordingly. We are convinced that Mrs. Schlangenotto is the right person for this challenging position,” said Tobias Gröber, head of business unit consumer goods for Messe München.

ISPO Bike is scheduled for Aug. 16 to 19 next year.

Topics associated with this article: Tradeshows and conferences

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