SAN DIEGO, CA (BRAIN)—Zoic Clothing has hired Matt Manuel as its new sales manager.
Manuel comes to Zoic and the bike industry from the footwear industry where he served the last six years as territory manager southwest region for Birkenstock USA. Prior to Birkenstock Manuel worked in sales for Osiris and before that as store manager for Chauncey’s Surf Shop in Maryland.
“At Birkenstock I became a valued consultant to our dealers as I helped them plan and manage our business together, which proved a key ingredient in our mutual success," Manuel said. "My goal at Zoic is to work with bike shop owners and managers in a similar fashion, developing programs and tools for these dealers and our sales reps that deliver increased sales and profits.”
“We acquired Zoic in late 2009 with a plan to invest in the brand and accelerate sales growth," said Eric Swenson, president of Zoic in a press release. "The best place to start is with solid people who share the same vision, are passionate about cycling, are excited about the Zoic culture and want to make a positive impact on our business. Matt fits every one of these criteria and we are very excited to have him on board helping to build our business and support our dealers.”
