BETHEL, CT (BRAIN)—Topolino Technology expects first quarter sales to more than double last year's results.
These exceptional sales are being driven by the launch of the company's high end wheelset, the TrueBlack CTR2.0. For the first time in their history, Topolino has changed the composition of its carbon composite spokes, increasing the carbon content 50 percent and creating an all black spoke. The Carbon Core yellow and black striped spoked wheels continue to be produced and remain top sellers in bike shops across the country.
Topolino first showed the new TrueBlack wheelsets at Interbike last September. "We knew the excitement was there for our TrueBlack spoked wheels, but we seriously underestimated the level of demand," said Rafe Schlanger, president and founder of Topolino.
CTR wheelsets are now shipping to IBDs across the country, but dealers are encouraged to get their orders in to ensure timely delivery.
"With our existing March orders we will more than double our sales for the first quarter 2010, versus a year ago," Schlanger said. "Dealer demand has exceeded supply, and we are shipping as fast as possible to keep our retailers in stock and our back orders manageable. As each Topolino wheel is hand built here in Bethel, Connecticut, we are ramping up capacity to meet the demand."