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Bike Cooperative Adds DK Bicycles

Published January 27, 2010

MANCHESTER, NH (BRAIN)—The Bike Cooperative has added DK Bicycles as a new supplier partner, giving the cooperative a total of 17 supporting vendors to date. Effective immediately, members of the cooperative earn rebates on all purchases of DK products.

“We are extremely pleased to have DK Bicycles as part of The Bike Cooperative’s growing family of supplier partners,” said Kevin Wren, director of supplier relations. “We’re very excited to be adding such a strong brand with heritage and a proven track record.”

DK was started in 1979 by Charlie Danishek with a focus on making stems for BMX racing. By 1983 DK extended its product line to include seatposts, pedal cages, hubs and handlebars. In 1995 DK introduced its first race frame, and have since expanded to offer a full line of complete bikes, with champion riders Robbie Miranda, Colin Winklemann and Jamie Bestwick members of the DK team.

“The DK product line has always been on the cutting edge of progression and innovation, and we feel the same can be said of The Bike Cooperative,” said DK vice president Chris Keller. “We feel a partnership with a forward-thinking organization like The Bike Cooperative will help DK grow its dealer base, and by taking advantage of some of the cooperative’s innovative business programs they will help improve our internal operations as well.”

Cooperative member Dan Sirkin, owner of Solon Bicycles (Solon, OH) expressed his approval with the DK announcement. “We have been selling DK BMX bikes for over five years and have always had a great sell-through. Their lineup is very simple to stock with great price points to suit any budget. DK has consistently been our best-selling BMX brand year after year. They offer high-quality bikes with styles and colors that always move quickly, and working with their sales staff has always been a pleasure.”

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