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Saris' New Distribution Strategy in Canada

Published September 30, 2009

MADISON, WI (BRAIN)—Saris Cycling Group has introduced a new dual distribution strategy that will offer Canadian independent bicycle dealers greater choice, flexibility and service options. Beginning October 5, Saris Cycling Group (SCG) product lines will be distributed and serviced by two distributors in Canada, with Cycles Lambert, Orange Sport Supply and Trek Bicycles each representing parts of the SCG portfolio.

“We are excited to offer our innovative products to a greater number of Canadian dealers," said David Cathcart director of marketing and international sales. “Coming from Canada myself, I understand how this move will position SCG brands and our dealers more competitively in the market.”

Cycles Lambert of Levis, Quebec, will offer the complete line of Saris car racks and parking solutions, as well as CycleOps PowerTap and indoor cycles. Cycles Lambert will become an authorized service center for CycleOps Power products. Cycles Lambert can be contacted at (800) 463 4452 or infos@cycleslambert.com.

Orange Sport Supply of Vancouver, BC will distribute the complete line of CycleOps products including CycleOps trainers, PowerTap and indoor cycles. Orange Sport will become an authorized service center for CycleOps Power products. Orange Sport Supply can be contacted at (877) 990-5554.

Trek Bicycles of Waterloo, Wisconsin, will offer the complete line of Saris car racks and CycleOps trainers. Trek Bicycles can be contacted at (800) 879-8735.

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