BETHEL, CT (BRAIN)—Cycling Sports Group (CSG) will make its inaugural appearance at the Interbike International Trade Expo with all of its bike brands.
“We are excited to bring CSG to Interbike in a unique way,” said Dave Manchester, vice president of sales of North America for CSG. “We know that no two retailers are alike. Our goal is to introduce our dealer audience to the value behind doing business with our company, and to illustrate how our brands can fit within the diverse IBD retail landscape and help drive growth.”
Cannondale hasn't been indoors at Interbike for several years.
CSG’s presence will not be in conventional form. The CSG Booth 3037 will be designed to reflect a bicycle shop experience that can be found in cities across the country. Within the booth, CSG will change and adapt the setting and layout to reflect the unique characteristics of how CSG brands can be showcased and live together in a retail environment. The goal is to demonstrate the diversity of brand experience and product amongst each of CSG’s leading brands.
Interbike will be a valuable forum through which to introduce the CSG business to an extensive dealer audience. The show will also provide an opportunity for retailers to meet the CSG leadership for each brand and, in some cases, re-introduce these retailers to the quality of products available through brands including Cannondale, GT, Schwinn and Mongoose. Throughout the show, CSG will also collaborate with a vast dealer network to determine innovative ways to evolve the B2B experience.