BROMONT, Quebec (BRAIN)—With a late summer sun shining on Bromont, Quebec, the Canadian bike industry kicked it into high gear for ExpoCycle 2009 at OutDoor Demo Day.
“At OutDoor Demo day we had close to 100 shops send 300 people out to ride today. Suppliers reported that they had their bikes out steady throughout the day and that is the purpose of OutDoor Demo Day, putting retailers on the latest model bikes. Add that to a sunny warm day and the beauty of Bromont we are really pleased with the overall results,” said Janet O’Connell, BTAC's executive director.
Exhibitors agreed that the 2009 OutDoor Demo was a success. “We expected dealers, but not this many. We had to be here. It was great for us,” said Jean-Francois Blais of Trek Bicycles, whose return to OutDoor Demo day was great for retailers.
As organizers of the event, BTAC delivered value to exhibitors. “Demo Day went very well," said Eric Kotlarsky of Outdoor Gear Canada. "The organization was spot on. There were no flaws. It was a great time for everyone.”
Yesterday, events moved to Montreal with the opening day of ExpoCycle, Canada’s largest bike industry trade show, at the Place Bonaventure in downtown Montreal. For three days ExpoCycle will feature the best brands, interactive exhibits, product launches, educational sessions and celebrations.
“Even in these tough economic times, we have high quality exhibitors that are experiencing a healthy cycling business. This is the time for retailers to gain some insight into where the industry is going and how they can respond. ExpoCycle is a crucial and fun business opportunity,” said Sumar Clarke, ExpoCycle show director.
ExpoCycle runs from September 9 to September 12 at Montreal’s Place Bonaventure.