Follow Bicycle Retailer

You are here

Mt. Borah Custom Adds More Online Tools

Published February 10, 2009

COON VALLEY, WI (BRAIN)—Mt. Borah Custom has added a few more tools to its already loaded arsenal of custom team apparel options.

Building off of its highly successful custom cycling jersey online design tool, the company felt the timing was right to add some additional sports into the mix.

"We tend to choose our battles very wisely when it comes to adding new products," said Chris Jackson, Mt. Borah's owner. "The triathlon and skiing markets were a natural fit for us since we already have established a solid customer base within these markets, however, running and wrestling is a bit more of stretch, so we will see how these markets respond."

The company has focused primarily on cycling and skiing since its addition of custom sublimated team apparel, so venturing out into other markets will prove to be an exciting opportunity for the fast growing custom business.

The new web pages can be viewed at www.mtborahcustom.com (click on link), simply choose your sport to begin the process. Once a client has chosen their favorite base design, they are then given the option to choose from 36 custom colors, add logos/text, and eventually even textured background designs. After completing the design process, the file is sent to Mt. Borah where a customer service representative will follow up with the client to get the order started.

Topics associated with this article: Web/Internet

Join the Conversation