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Roadbikeaction.com To Launch at Tour

Published June 19, 2008

VALENCIA, CA (BRAIN)—Hi-Torque Publications will launch an all-new Web site, Roadbikeaction.com, on July 5.

“In the 30-year history of Hi-Torque, Road Bike Action Magazine has become one of our fastest-growing titles. The editorial team Road Bike Action truly understands the new generation of American road cyclists that has emerged in the last decade,” said Roland Hinz, president and publisher of Hi-Torque Publications.

Roadbikeaction.com will offer a different direction than any other cycling Web site, as it will speak directly to the passionate new generation of American road cyclists that have fallen in love with the sport in the last decade thanks to unique, compelling and timely content.

“Thanks to our great feature writing, extensive tech and new product coverage, and our unique ability to speak to this new generation of American road cyclists, we are confident that our new Web site will have a great impact and become the No. 1 cycling source for American cyclists,” said Brad Roe, editor of Road Bike Action.

The new site will launch from the Tour de France and will feature behind-the-scenes insights from the race by exclusive columnist Bob Roll and timely tech reporting from Le Tour, as well as daily race reports and news updates from Roe and Tim Maloney, Road Bike Action European editor and images from cycling photographers Roberto Bettini and Yuzuru Sunada.

In August, Roadbikeaction.com will feature coverage of the 2008 Beijing Olympic games from China, including men’s and women’s road races, road time trials, track cycling, while Mountainbikeaction.com will cover mountain bike cross-country and BMX. Plus.com will cover the addition of BMX racing in Beijing.

During September, Roadbikeaction.com will feature extensive, in-depth coverage of all the new 2009 bicycles and products from the Eurobike and Interbike Trade shows, as well as the Vuelta A Espana Grand Tour and other top international races.

Topics associated with this article: Media/Publishing

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