GRAND JUNCTION, CO (BRAIN)—DT Swiss has launched its first outside representative in the country to represent the brand in the Rocky Mountain states of Colorado, Utah, New Mexico and Wyoming.
Shane Hensley, who has run and will continue to run the DT Swiss events program, will take on the expanded
The DT Swiss distribution model will not change, and DT will continue to distribute products through its major distributors in the U.S. market.
The goal of the new Outside Rep Program is to better support the dealers purchasing DT Swiss products by working with them to better understand,
purchase, represent and service the DT Swiss brand.
The Outside Rep Program follows DT Swiss' successful 2007 introduction of its Dealer Pre-book program which allowed dealers to buy into a program that offered them product discounts, freight programs, free POP and tools and other incentives.
The Dealer Pre-book program which will continue in 2008 has been reworked to offer even more incentives to dealers to stock DT Swiss products.
Looking into the future, DT Swiss has plans to expand the Rep Program to all major North American markets to better support the DT Swiss brand.