MADISON, WI (BRAIN)–The two organizations that have shared control of the Schwinn brand since 2001 recently formed a distribution agreement to better serve the cycling and fitness needs of the nation’s independent bike dealers.
The agreement between Nautilus and Pacific involves equipping the Pacific Cycle sales force to market Schwinn Fitness and Bowflex exercise products to the company’s 2,000 independent bike dealer accounts, in addition to the outdoor cycling equipment the company currently markets.
“This arrangement nearly triples the distribution opportunity for our products through independent bike dealers where Pacific Cycle has relationships,” said Tim Joyce, senior vice president of global sales for Nautilus. “This partnership will increase the opportunity for Pacific Cycle to further build sales relationships while minimizing the infrastructure required to present our brands in this important specialty retail channel.”
"We're happy to be partnering with Nautilus and to be selling Schwinn Fitness and Bowflex equipment to the IBD channel. We look at this as an opportunity for both of us to further strengthen our sales relationships in the dealer network” said Steve Reeds, general manager for the Global IBD Division of Pacific Cycle. “Our goal is to make it as easy and convenient as possible for dealers to supplement their bicycle sales, with the well-respected Schwinn and Bowflex lines of fitness equipment.”
The transition was completed as of yesterday, and was presented to dealers at Interbike. Through the partnership, independent bike dealers can offer certain models of Schwinn Fitness upright and recumbent exercise bikes, and ellipticals, plus certain Bowflex home strength training equipment.