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Milan’s EICMA Show to Feature Velodrome

Published October 16, 2007

MILAN, Italy (BRAIN)–Italy’s EICMA is bringing back a whiff of history to its November trade show with a velodrome and a series of events reminiscent of the famous six-day races that were so much a part of early 20th century racing in Italy, other European countries and the United States.

“Our show will be the only show with a velodrome inside. The track will be made with wood and the length will be 240 meters. We hope to have interesting races every day, with professional racers of different ages and classes,” said Costantino Ruggiero, EICMA’s chief executive officer, adding that the full program has not been finalized.

Ruggiero said race organizers will present the 2008 Giro d’Italia during the show, which will also host Italy’s first National Bicycle Conference, promoted by the Ministry of Environment.

EICMA show organizers, after several years of presenting the bicycle show as an independent expo in mid September, have paired it with the much larger motorcycle and scooter show in the same venue. ANCMA, the Italian trade association for bicycle and motorcycle suppliers, puts on both events.

The bicycle show is set for November 8 through 11. The motorcycle show dates are November 6-11.

Topics associated with this article: Tradeshows and conferences

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