MOORESVILLE, NC (BRAIN)—Tailwind Sports, owner of the Discovery Channel Professional Cycling Team, announced today that the team will cease operations at season’s end.
“This was a difficult decision, not made any easier by our recent Tour de France success," said Bill Stapleton, general manager at Tailwind Sports. "We were in talks with a number of companies about the opportunity and we're confident a new sponsor was imminent. We have chosen, however, to end those discussions."
The team is partially owned by seven-time Tour de France champion Lance Armstrong. Discovery Team member Alberto Contador of Spain won this year’s Tour de France.
Discovery has been looking for a new sponsor since last spring when the cable television company announced it wouldn’t re-sign. —Jason Norman