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North America

Posted March 25, 2015

MORGAN HILL, Calif. (BRAIN) — Specialized has formed a nonprofit arm to fund research and programs that show cycling's positive effect on children suffering from attention deficit and hyperactivity disorders.

Posted in North America Tagged Advocacy/Non-profits
Posted March 24, 2015
RAPID CITY, S.D. (BRAIN) — Bicycle Technologies International is now distributing Strider's 12-inch-wheeled toddler and children's balance bikes. BTI will be carrying all of Strider's 12-inch Sport model bikes as well as key safety and riding accessories.
Posted in North America
Posted March 24, 2015

LONG BEACH, Calif. (BRAIN) — Profile Design has launched its redesigned website, profile-design.com, as part of the company's digital strategy to improve service for customers worldwide.

Posted in North America
Posted March 24, 2015

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association informed its membership that it cannot endorse the recently released "Manifesto for Change" that Interbike drafted following its IBD Summit in January.

Posted in North America Tagged Advocacy/Non-profits
Posted March 24, 2015

BOULDER, Colo. (BRAIN) — Bia Sport, which marketed a women's specific GPS sports watch, is shutting down, the company has announced on its website.

Posted in North America
Posted March 23, 2015

NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.

The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.

Posted in North America
Posted March 23, 2015

HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.

Posted in North America Tagged Mergers/Acquisitions
Posted March 23, 2015

TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.

Posted in North America Tagged People
Posted March 20, 2015

MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.

Posted in North America
Posted March 20, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.

Posted in North America
Posted March 20, 2015
Accessory brand confines sales to bike industry, revises MAP and ends consumer-direct sales.

SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.

Posted in North America
Posted March 20, 2015

SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products. 

Posted in North America
Posted March 19, 2015

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.

Posted in North America Tagged Sea Otter Classic
Posted March 18, 2015
This year's ride to benefit PeopleForBikes will depart from Minneapolis.

BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts. 

Posted in North America Tagged Advocacy/Non-profits
Posted March 18, 2015
SAN JUAN CAPISTRANO, Calif. (BRAIN) – Interbike organizers said that the 2015 show will take over one more hall at the Mandalay Bay Convention Center.
Posted in North America Tagged Tradeshows and conferences / Interbike
Posted March 18, 2015

LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.

Posted in North America Tagged People
Posted March 17, 2015
The accessories brand is already established in Europe, Asia and other regions.

SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.

Posted in North America
Posted March 17, 2015

GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."

Posted in North America
Posted March 17, 2015

CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.

Posted in North America Tagged Mergers/Acquisitions / Competition
Posted March 16, 2015
Strong U.S. dollar cuts into profits from overseas markets.

MONTREAL (BRAIN) — The bike business continued to rebound through the final quarter of 2014 for Dorel Industries, the Canadian parent of Cannondale Sports Group and Pacific Cycle, which includes the Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Guru Fit and Sugoi brands.

Posted in North America Tagged Earnings/Financial Reports

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