Industry News

German brand makes leap into GPS; adds power meter compatibility with flagship Rox 10.0 model.
The Rox 10.0

MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.

VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.

Tagged Mergers, Acquisitions & Investments / Sea Otter Classic

MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.

Tagged IBD Summit

NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.

Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device. 

Kirk Bauch, Lapierre North America's Director of Sales and Marketing

KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.

Tagged IBD Summit

MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”

Tagged Racing & Sponsorship / IBD Summit

OSAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai is back with a new company, SunXCD, offering a hubset, cranks and rims, and a promise of more things to come. 

SEYMOUR, CT (BRAIN) — Thule will be a presenting sponsor for the cross-country mountain bike race and the road time trial at June's GoPro Mountain Games in Vail, Colorado.

Tagged Racing & Sponsorship

COLORADO SPRINGS, CO (BRAIN) — Carmichael Training Systems is now offering coaching plans for clubs, teams and other groups of athletes.

EAGLE, CO (BRAIN) — The town of Eagle, Colorado, is spending $60,000 to build a new mountain bike trail specifically for the high school mountain bike league's state championships this year.

Tagged Racing & Sponsorship

CANTON, MA (BRAIN) — Kryptonite plans to introduce a new Minimum Advertised Price policy for its products on June 1 and will soon launch a Buy Local Now program with SmartEtailing, the company said Wednesday.

Tagged IBD Summit

MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.

Tagged IBD Summit

BOULDER, CO (BRAIN) — Trainer brand Kinetic is the latest to add SmartEtailing's Buy Local Now feature to its website. The feature allows consumers to see where they can pick up specific Kinetic products locally.

Tagged Web/Internet

ENCINITAS, CA (BRAIN) — Skins Compression has moved its North American headquarters from Portland, Oregon, to Encinitas, California, where it began operations Tuesday.

MONTEREY, CA (BRAIN) — The industry has a new company in town — Accell Group North America. And its new structure is taking aim at the industry’s top three brands — Trek, Specialized and Giant.

Product developers and the booming race format feed off each other.
From the March 15 edition of BRAIN

By Don Stefanovich

PHOENIX, AZ (BRAIN) — “Yup, it’s on,” Dennis Yuroshek recalled of the moment in late April 2012 when he and girlfriend Carolynn Romaine decided to give it all up.

Tagged From the Magazine
Galpin talks to a member of the Afghan national cycling team in Kabul.

NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike

Tagged Advocacy/Non-profits
Attendees at the blue-tinted bash Saturday night

OAKDALE, Minn. (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.

SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.

Tagged Consumer Expos and Rides / Interbike

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