Industry News
SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.
BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.
Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.
BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle said more than 1,000 women participated in its 3rd annual Women's Ride Day, held May 31.
NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.
MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system.
The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps staff.
ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."
The panel will help researchers understand upper-end roadies.
MOORABBIN, Australia (BRAIN) — BikeBox will become the exclusive distributor of all Orbea products in Australia effective July 1, providing technical support and warranty service to new and existing customers. BikeBox has imported and distributed bike parts and accessories in Australia since 2002.
MINNEAPOLIS (BRAIN) — Bike maker Handsome Cycles is hosting an exhibit of Greg LeMond memorabilia at its Minneapolis store front, opening Thursday.
SANTEE, Calif. (BRAIN) — After representing Sidi cycling products for 10 years, through a few distribution changes, Matthew Ryan has resigned as the national sales manager for Sidi's current distributor, Ciclista America, effective June 27.
SAN JOSE, Calif. (BRAIN) — Retailers who use SmartEtailing's web services will soon have access to BicycleBlueBook's Trade-in program software, which will allow them to evaluate the value of potential bike trade-ins based on the BicycleBlueBook's database.
PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts, is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday.
ST. PAUL, Minn. (BRAIN) — Park Tool is hosting a training program for electric bicycle technicians July 14-15 at its headquarters in St. Paul. The program, developed by the Light Electric Vehicle Association, is designed to give bike shop mechanics the information they need to service electric bicycles.
IRVINE, Calif. (BRAIN) — Action sport clothing brand Fox Head, Inc. has appointed Michael Millenacker as its general manager for the U.S., the company announced Wednesday.
SCOTTSDALE, Ariz. (BRAIN) — Grace Electric Bikes are now available in the U.S. thanks to a new distribution agreement with Grace Bikes USA.
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