LAKE FOREST, Calif. (BRAIN) — Torcano Industries has become the exclusive U.S. distributor for PureFit Inc, makers of PureFit nutrition bars.
FORT COLLINS, Colo. (BRAIN) — Selle San Marco is restricting sales of its 2015 model year saddles to authorized dealers.
BRECKENRIDGE, Colo. (BRAIN) — The 2015 Breck Epic MTB Stage Race has a new official lodging partner and host property, Beaver Run Resort in Breckenridge. The event, first held in 2009, previously had used a local ice arena as its home base.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has added several new product lines for the new year.
KENT, Wash. (BRAIN) — Accell North America is launching a retail support program for its Raleigh and Lapierre branded e-bikes. The program — which includes two Sprinter vans that will visit stores nationwide this year — is modeled on a similar program run by Accell NA's IZIP brand.
BOULDER, Colo. (BRAIN) — A new movie by filmmaker Benedict Campbell, "For the Love of Mud, a Film about Cyclo-cross," will premiere at the USA Cycling national cyclocross championships on Jan. 9.
CHICAGO (BRAIN) — Range Light, a Chicago investment firm, has launched a new program to invest in healthy, active lifestyle businesses.
NIXA, Mo. (BRAIN) — Smack Media is now representing Red Fox Wireless for public relations, the companies have announced.
MADISON, Wis. (BRAIN) — PowerTap is offering a free CycleOps stationary trainer with the purchase of certain PowerTap wheelsets between Dec. 26 and Jan. 5. The program is being run on the brand's website and through its participating U.S. independent dealers.
VANCOUVER, British Columbia (BRAIN) — PinkBike.com and Trailforks have raised more than $46,000 so far in an Indiegogo campaign to deliver bikes to underprivileged kids. The campaign wraps up at midnight Christmas Eve.
WILTON, Ct. (BRAIN) — Cycling Sports Group sent a letter to dealers this week assuring them that its Cannondale Teramo helmet meets all U.S. and international standards for helmet safety.
MILWAUKEE (BRAIN) — A new magazine covering urban cycling is set to begin mailing on Feb. 1. Peter DiAntoni, former editor and publisher of Cog magazine, is heading up the new publication.
BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative to its sales team.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has promoted Devon Mitchell to the role of account manager. Mitchell joined the company early in 2014, starting in the brand's San Francisco Factory Store.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries has become the exclusive U.S. distributor for DHDwear.
CASTLE PINES, Colo. (BRAIN) — A new Colorado-based distributor is offering North American dealers an array of Italian brands, both well known and obscure in these parts.
MARINA, Calif. (BRAIN) — Light maker Light & Motion is running a nationwide demo program from this month through December 2015. Two Light & Motion demo vans will visit dealers across the United States to hold clinics on the product line and night-ride and night-run demo events.
FORT COLLINS, Colo. (BRAIN) — Exustar will have nine distributors for 2015, including four who carry the brand's shoes and pedals and five who carry just pedals and cleats.
The shoe and pedal distributors are J&B, Hans Johnsen, North America Cycles and Olympic Supply Company.
BOULDER, Colo. (BRAIN) — Catalyst Communication is adding five new markets in 2015 for its BikeLife magazine. The company also has hired Brian Bauer as a senior account manager.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — IBD Summit pre-registration and retail attendance is up compared to the event’s three previous editions, according to conference organizer Interbike.