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North America

Posted July 29, 2014
One by Optic Nerve shades will be at more accessible price.

WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.

Posted in North America
Posted July 29, 2014

QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.

Posted in North America
Posted July 29, 2014
Distributor challenges industry to do the same.

BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted July 29, 2014
PORTLAND, Ore. (BRAIN) — Ruckus Composites is reaching out to IBDs to build a dealer base for its carbon fiber repair services. The company’s Trusted Carbon Fiber Service Network aims to simplify the repair process for shops and consumers, the company said in a release.
 
Posted in North America
Posted July 28, 2014

GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.

Ross will operate from Golden, Colorado. 

Posted in North America Tagged People
Posted July 28, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.

Posted in North America Tagged Advocacy/Non-profits
Posted July 24, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.

Posted in North America Tagged Competition
Posted July 24, 2014

WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.

Posted in North America Tagged People
Posted July 24, 2014

LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.

Posted in North America Tagged Competition
Posted July 24, 2014
The special team edition Arione.

OAKLAND, Calif. (BRAIN)  — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.

Posted in North America
Posted July 24, 2014

LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year. 

The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.

Posted in North America Tagged Interbike
Posted July 24, 2014

LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.

The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.

Posted in North America
Posted July 24, 2014
David Zimberoff

CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.

Posted in North America Tagged People
Posted July 24, 2014

IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.

Posted in North America
Posted July 23, 2014

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.

Posted in North America Tagged People
Posted July 23, 2014

TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. 

Posted in North America
Posted July 23, 2014
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.

VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.

Posted in North America Tagged People / Media/Publishing
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.

The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.

Posted in North America Tagged People
Posted July 22, 2014

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.

Posted in North America Tagged Advocacy/Non-profits
Posted July 21, 2014

KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.

Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.

Posted in North America Tagged Earnings/Financial Reports

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