Industry News

CHICAGO (BRAIN) — SRAM is reuniting with the French UCI WorldTour team AG2R La Mondiale. The team will use SRAM components, Zipp wheels and Quarq power meters.

Tagged Racing & Sponsorship
Nominations accepted for inaugural list to be published in March 15 issue.

LAGUNA HILLS, Calif. (BRAIN) — As many longtime veterans across all sectors of the industry retire or prepare for succession or retirement, a new class of influencers is coming to the fore. These young men and women are taking steps to help shape the industry's future — today.

Tagged BRAIN News
Eric Schenker

BEVERLY, Mass. (BRAIN) — Craft Sportswear North America has named Eric Schenker as its new CEO. Schenker takes over the role after 10 years with the company. He previously was director of sales and marketing.

BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.

As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.

Tagged Distributor news

WILTON, Ct. (BRAIN) — Dorel Industries, parent of the Cycling Sports Group and its stable of brands, which include Cannondale, GT, Schwinn, Caloi and Sugoi, has added several new hires in the new year in its recreational division.

Corrected: Event is Wednesday, Jan. 7.

WILTON, Ct. (BRAIN) — This Wednesday's official team launch for  Cannondale-Garmin Pro Cycling will be streamed live on Cannondale.com.

Tagged Racing & Sponsorship

FORT COLLINS, Colo. (BRAIN)— Niner Bikes' Chris Sugai kicked off the New Year outlining his hopes for the company in an article in Friday's Wall Street Journal.

SALT LAKE CITY (BRAIN) — Miller Sports Properties has named Jenn Andrs the executive director of the Tour of Utah men's professional cycling stage race.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries has become the exclusive U.S. distributor for PureFit Inc, makers of PureFit nutrition bars.

Tagged Distributor news

FORT COLLINS, Colo. (BRAIN) — Selle San Marco is restricting sales of its 2015 model year saddles to authorized dealers.

BRECKENRIDGE, Colo. (BRAIN) — The 2015 Breck Epic MTB Stage Race has a new official lodging partner and host property, Beaver Run Resort in Breckenridge. The event, first held in 2009, previously had used a local ice arena as its home base.

Tagged Racing & Sponsorship

PORTLAND, Ore. (BRAIN) —  Cyclone Bicycle Supply has added several new product lines for the new year.

KENT, Wash. (BRAIN) — Accell North America is launching a retail support program for its Raleigh and Lapierre branded e-bikes. The program — which includes two Sprinter vans that will visit stores nationwide this year — is modeled on a similar program run by Accell NA's IZIP brand.

Tagged Electric bike
Another show planned for Boulder

BOULDER, Colo. (BRAIN) — A new movie by filmmaker Benedict Campbell, "For the Love of Mud, a Film about Cyclo-cross," will premiere at the USA Cycling national cyclocross championships on Jan. 9.

Tagged Racing & Sponsorship

MONTREAL (BRAIN) — Dorel Industries Inc. is acquiring the remaining 30 percent interest in Companhia Dorel Brasil Produtos Infantis (Dorel Juvenile Brazil), which will become a wholly owned subsidiary of Dorel.

CHICAGO (BRAIN) — Range Light, a Chicago investment firm, has launched a new program to invest in healthy, active lifestyle businesses.

The Red Fox Edge.

NIXA, Mo. (BRAIN) — Smack Media is now representing Red Fox Wireless for public relations, the companies have announced.

Speedsleev's Large Carbon Seatsleev.

LANCASTER, Pa. (BRAIN) — Speedsleev Products, the maker of lightweight saddle packs and other products, has expanded its distribution for 2015. 

Tagged Distributor news

SANTA CRUZ, Calif. (BRAIN) — Praxis Cycles is continuing to grow, with a successful launch of its hollow-forged Zayante road crank, which is being spec'd on more than 10 models of Specialized 2015 model bikes. Demand for the brand's chainrings and conversion bottom brackets also continues, the company said.

Tagged Distributor news

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