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Posted April 17, 2014

SCOTTS VALLEY, Calif. (BRAIN) — This week Easton-Bell Sports officially changed its name to BRG Sports, a change the company announced in February when it sold its Easton-branded baseball and softball business to Bauer.

Posted in North America
Posted April 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — BionX, Currie Technologies, Pete's Electric Bikes, Prodeco and other electric bike suppliers have committed to a presence at Charged Up, a first-time electric bike and outdoor technology media event planned for New Jersey next month.

Posted in North America Tagged Electric bike / Events / Tradeshows and conferences
Posted April 16, 2014

SALT LAKE CITY (BRAIN) — Chase Pinkham, a domestic pro road racer who competed on the Jamis–Hagens Berman, Trek-Livestrong and Bissell teams during his career, died Monday, according to the Jamis team and news reports.

Posted in North America Tagged People / Competition
Posted April 16, 2014
Company now accepting applications to fill the position.

COLORADO SPRINGS, Colo. (BRAIN) — Mark Bibb has left SRAM, where he was director of global testing, to join his wife in expanding their horse training business.

Posted in North America Tagged People
Posted April 15, 2014

BOULDER, Colo. (BRAIN) — Skratch Labs will begin supplying all hydration products to Slipstream Sports, the owner of the Garmin-Smart pro cycling team.

TheFeed.com, a subscription sports nutrition company owned by Matt Johnson, the president of Slipstream, has worked with Skratch Labs since its inception.

Posted in North America
Posted April 15, 2014

PORTLAND, Ore. (BRAIN) — Accessory brand Portland Design Works (PDW) has hired Jocelyn Gaudi as marketing manager.

Posted in North America Tagged People
Posted April 15, 2014
Illustration of the Q-East facility.

EAST HEMPFIELD TOWNSHIP, Pa (BRAIN) — QBP has broken ground on a new 120,000-square-foot building here. The building will serve as the distributor's East Coast distribution center. The Minnesota-based company has operated its East Coast operations out of a leased facility in Middletown, Pa., since 2011.

Posted in North America
Posted April 15, 2014

EMMAUS, Pa. (BRAIN) — Zack Grice has been named publisher of Bicycling magazine. Grice had been the magazine's associate publisher for sales and marketing since last September.

Posted in North America Tagged People / Media/Publishing
Posted April 14, 2014

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association said Alabama and Virginia are the next states to create a high school mountain bike league this year. The two states join Wisconsin as the three states joining NICA this year; the organization now has 13 leagues.

Posted in North America
Posted April 14, 2014

MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest.

The winner will be selected from the state winners, chosen from submissions from more than 350 elementary schools in 24 states.

Posted in North America
Posted April 14, 2014

MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter. 

Posted in North America Tagged Electric bike
Posted April 14, 2014

BLOOMINGTON, Minn. (BRAIN) —  Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.

Posted in North America Tagged People
Posted April 11, 2014

CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.

The event is being held Sunday, April 27.

Posted in North America
Posted April 11, 2014

FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital. 

Posted in North America Tagged Consumer Expos and Rides
Posted April 11, 2014

VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.

Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.

Posted in North America Tagged People
Posted April 10, 2014
Multi-pronged approach needed to grow beyond enthusiast market.
A Leisure Trends consumer survey showed 95 percent of recent bikes purchased were priced under $1,000.

MONTEREY, Calif. (BRAIN) — The stats don’t lie and shrinking shipments of bikes to specialty retailers as well as sell-through of those bikes to consumers suggests more needs to be done to boost cycling participation, provide more accessibility with entry level product and sell the experience of cycling rather than complex technology.

Posted in North America Tagged Tradeshows and conferences / Bicycle Leadership Conference
Posted April 10, 2014
Light & Motion expanded from about 16,000 crowded square feet among three floors on Cannery Row to 30,000 in this one-time U.S. Air Force hangar in Marina, Calif., that serviced Apache helicopters as part of the now-decommissioned  Fort Ord base.

MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.

Posted in North America Tagged Events / Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 9, 2014

MONTEREY, Calif. (BRAIN) – Retailers and suppliers gathered for annual conferences this week in Monterey Bay. At separate meetings held in hotels within walking distance of each other, panel sessions and keynotes kicked off Tuesday and continue through Wednesday and Thursday.

Posted in North America Tagged Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 9, 2014
New York Rapha Cycle Club to host booksigning prior to premiere

BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.

Posted in North America
Posted April 9, 2014
A panel discusses e-bike growth in the U.S. and Europe at the BLC.

MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.

Posted in North America Tagged Electric bike / Bicycle Leadership Conference

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