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Posted March 27, 2015

INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.

Posted in North America Tagged People
Posted March 26, 2015

SAN DIEGO (BRAIN) — Competitor Group Inc. has promoted Josh Furlow to president. Furlow has been with the company since 2011 and was most recently the executive vice president of events. CGI also has hired Wendy Godoy as chief administrative office and chief financial officer.

Posted in North America Tagged People
Posted March 26, 2015

SOLANA BEACH, Calif. (BRAIN) — WD-40's bike division has hired former professional mountain bike racer Robin Baloochi as promotions manager.

Posted in North America Tagged People
Posted March 26, 2015

CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is now distributing Magura's entire range of disc brake offerings. Products will be arriving at Action's warehouse next week. 

Posted in North America
Posted March 26, 2015

COLORADO SPRINGS, Colo. (BRAIN) —  USA Cycling has designated 17 Junior and U23 cycling programs as Centers of Excellence for the 2015-16 seasons.

Posted in North America Tagged Competition
Posted March 25, 2015
The Tern EKOCYCLE Verge X20.

TAIPEI, Taiwan (BRAIN) — Tern is making two limited edition folding bikes for EKOCYCLE, a program being supported by The Coca-Cola Company and the musician will.i.am.

The EKOCYCLE bikes is available at Harrods UK stores as part of an EKOCYCLE product range that includes more than 150 lifestyle products. 

Posted in North America
Posted March 25, 2015

MORGAN HILL, Calif. (BRAIN) — Specialized has formed a nonprofit arm to fund research and programs that show cycling's positive effect on children suffering from attention deficit and hyperactivity disorders.

Posted in North America Tagged Advocacy/Non-profits
Posted March 24, 2015

RAPID CITY, S.D. (BRAIN) — Bicycle Technologies International is now distributing Strider's 12-inch-wheeled toddler and children's balance bikes. BTI will be carrying all of Strider's 12-inch Sport model bikes as well as key safety and riding accessories.

Posted in North America
Posted March 24, 2015

LONG BEACH, Calif. (BRAIN) — Profile Design has launched its redesigned website, profile-design.com, as part of the company's digital strategy to improve service for customers worldwide.

Posted in North America
Posted March 24, 2015

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association informed its membership that it cannot endorse the recently released "Manifesto for Change" that Interbike drafted following its IBD Summit in January.

Posted in North America Tagged Advocacy/Non-profits
Posted March 24, 2015

BOULDER, Colo. (BRAIN) — Bia Sport, which marketed a women's specific GPS sports watch, is shutting down, the company has announced on its website.

Posted in North America
Posted March 23, 2015

NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.

The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.

Posted in North America
Posted March 23, 2015

HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.

Posted in North America Tagged Mergers/Acquisitions
Posted March 23, 2015

TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.

Posted in North America Tagged People
Posted March 20, 2015

MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.

Posted in North America
Posted March 20, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.

Posted in North America
Posted March 20, 2015
Accessory brand confines sales to bike industry, revises MAP and ends consumer-direct sales.

SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.

Posted in North America
Posted March 20, 2015

SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products. 

Posted in North America
Posted March 19, 2015

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.

Posted in North America Tagged Sea Otter Classic
Posted March 18, 2015
This year's ride to benefit PeopleForBikes will depart from Minneapolis.

BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts. 

Posted in North America Tagged Advocacy/Non-profits

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