News

Posted November 3, 2015

MISSOULA, Mont. (BRAIN) — Alex Strickland has been promoted to editor-in-chief at Adventure Cyclist magazine as its previous editor, Michael Deme, has assumed the position of design and media department director and executive editor of the magazine.

Posted November 3, 2015

LONGMONT, Colo. (BRAIN) — Craft brewer Oskar Blues has added an extensive bike terrain park to its Colorado hops and cattle farm, and recently hosted an invitational jumping event at the new venue.

Posted November 3, 2015
Johnson is a former VP at GU.

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has hired Christian Johnson to fill the company's newly created position of vice president of global sales. The company said the new role highlights its rapid expansion.

Posted November 3, 2015
Longtime ad sales rep Dick Crumb retires.
Karl Wiedemann.

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Karl Wiedemann to handle advertising sales on the East Coast. Wiedemann replaces Dick Crumb, who is retiring after 24 years selling for the magazine.

Posted November 2, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling has introduced a three-tiered structure to its Reynolds Assurance Program, a protection program for its carbon fiber wheels.

Posted November 2, 2015

BERLIN (BRAIN) — German e-bike company Brose has hired Anne Guethoff as its new director of marketing. Guethoff has diverse marketing management and sales integration experience at companies including Johnson & Johnson, Essilor Transitions and Rodenstock.

Posted November 2, 2015

TAIPEI, Taiwan (BRAIN) — Organizers in Taiwan are encouraging members of the bike industry and bike advocacy community to combine trips to next year's Velo-City Global conference and the Taipei Cycle Show.

Posted November 2, 2015
Basagoitia suffered a spinal injury at the Red Bull Rampage.

SALT LAKE CITY (BRAIN) — Photographer Justin Olsen is auctioning a limited-edition photo print of pro rider Paul Basagoitia, with the proceeds to benefit Basagoitia's recovery fund.

Posted November 2, 2015
New BRAIN issue looks at growth in retail chains nationally, the NBDA's list of America's Best Bike Shops, a Florida retailer's lawsuit against Giant, and more.

LAGUNA HILLS, Calif. (BRAIN) — Some of the biggest bike retailers in the U.S. are getting bigger, adding new locations even as the number of bike shops in the country is on a steady decline.

Posted November 2, 2015

MADRID (BRAIN) — Rotor Bike Products will be distributed in the United Kingdom by Saddleback, starting Jan. 1.

Posted November 2, 2015

BROOKLYN, N.Y. (BRAIN) — Custom clothing brand Verge Sport   has purchased Sommerville Sports, another New York-based brand.

Posted October 30, 2015

LÉVIS, Quebec (BRAIN) — Lambert announced Friday that it is extending its product portfolio with the addition of Evoc products. As of Nov. 1, Lambert will be the exclusive distributor of Evoc in Canada, taking over from Passion Sports, which has distrbuted Evoc for the past five years.

Posted October 30, 2015

ALBANY, Calif. (BRAIN) — Cycle Monkey has signed on as the exclusive U.S. distributor for the Gebla Rohbox.

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