News
WATERLOO, Wis. (BRAIN) — Trek's Certified Service Center, a retailer service school the company announced last August, is now officially open. The center occupies 2,200 square feet at the company's Wisconsin headquarters and will offer more than 40 weeks of training this year.
SEATTLE (BRAIN) — G&O Family Cyclery, a three-year-old retailer that specializes in cargo and family transportation bikes, was damaged by an early morning blast Wednesday that destroyed three adjacent businesses in Seattle's Greenwood neighborhood.
KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.
CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte.
TAIPEI, Taiwan (BRAIN) — Taiwan's Microshift is getting into the electric-shifting game, at least conceptually. Microshift said its design is intended for the mid-priced market, not the upper-end market where other brands have introduced their electronic offerings.
HELSINKI (BRAIN) — As expected, Amer Sports Corporation has completed its purchase of Enve Composites for $50 million. The purchase plans were announced Feb. 22.
BOULDER, Colo. (BRAIN) — PeopleForBikes' annual awareness and fundraising bicycle tour — which in the past has ridden from Boston to Washington, D.C. and from Kansas City to Chicago — this year will go from Asheville, North Carolina, to Atlanta.
ROCKLIN, Calif. (BRAIN) — Nova Cycles Supply is now working with Columbus/Gruppo SpA to offer a "Pro Builder" program for professional framebuilders.
The program will give professional framebuilders special pricing and fast delivery times.
HAYWARD, Calif. (BRAIN) — Mike McMahon began as a brand representative for Bianchi in San Diego and Orange Counties effective March 1.
FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands.
SAN DIEGO (BRAIN) — Swiss e-bike brand Stromer, which shared U.S. sales and marketing resources under the same roof with owner BMC since 2012, has opened a new U.S. headquarters in San Diego separate from BMC and brought aboard a new general manager and sales director.
MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic, which recently launched its Kinetic Fit power-based training application, is introducing a video streaming subscription package with The Sufferfest.
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