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Posted January 22, 2008

SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.

Posted in North America Tagged People
Posted January 22, 2008

SEYMOUR, CT (BRAIN)—In response to vast growth in the western United States, Thule has moved its Denver, CO warehouse to a new state-of-the-art facility seven miles away in Aurora, CO.

Posted in Retail News
Posted January 22, 2008

SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.

Posted in North America Tagged Advocacy/Non-profits
Posted January 21, 2008

LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.

But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.

Posted in North America Tagged BRAIN News
Posted January 21, 2008

PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.

Posted in North America Tagged Events
Posted January 21, 2008

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.

Posted in North America Tagged Events
Posted January 21, 2008

SAN DIEGO, CA (BRAIN)—The success of bike share programs like Velib in Paris has some U.S. companies devising ways to create similar programs stateside.

Posted in Industry News
Posted January 21, 2008

"I've been waiting for this day for a long time, and I've always been accused of wearing my heart on my sleeve." —Trek president John Burke, revealing a Green Bay Packers jersey. Burke spoke at the Bicycle Leadership Conference Sunday before the Green Bay Packers took on the New York Giants.

Posted in North America
Posted January 21, 2008

SAN DIEGO, CA (BRAIN)—As the vice president of business development for Whistler Blackcomb, Rob McSkimming has been involved in the ski and bike industries for a long time.

Posted in North America Tagged Events
Posted January 18, 2008

BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled www.Yakimadealer.com.

Posted in North America Tagged Web/Internet
Posted January 18, 2008

COLORADO SPRINGS, CO (BRAIN)—USA Cycling is set to open its new BMX training facility at the U.S. Olympic Training Center in Chula Vista, CA with an athlete exhibition and ribbon cutting ceremony today.

Posted in North America Tagged Events
Posted January 18, 2008

SUN VALLEY, ID (BRAIN)—Scott USA has announced that Garageworks will become an authorized service center for Scott suspension products.

Posted in North America
Posted January 18, 2008

BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.

There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.

Posted in Retail News
Posted January 18, 2008

"I want to ride my bicycle."

—Unfortunately the Web Editor won't be able to, because he's serving a greater purpose (no, not Mitt Romney) at Winter OR in Salt Lake City this week.

Posted in North America
Posted January 17, 2008

MONTGOMERYVILLE, PA (BRAIN)—The 9th Edition of the BPSA Bicycle Owner's Manual represents a major re-write of the 8th Edition in order to bring the manual into compliance
with the new European Union EN Standards 14764, 14766 and 14781.

Posted in Product/Tech
Posted January 17, 2008

LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has launched a U.S. dealer program.

Phil Doerflein, a bike industry veteran of 20 years, and a former IBD dealer from the Pacific Northwest, has been hired to manage U.S. sales for Tomac.

Posted in North America
Posted January 17, 2008

MOAB, UT (BRAIN)—Zeal Optics says it's not bowing down to what it believes is a frivolous patent infringement lawsuit filed against it by Luxottica-owned Oakley.

Posted in North America
Posted January 17, 2008

SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th Annual Bicycle Leadership Conference, Interbike will host a 7:30 a.m. to 8:30 a.m. breakfast presentation followed by an open microphone question and answer session on Saturday, January 19 at the Holiday Inn on the Bay in San Diego.

Posted in North America Tagged Events / Interbike
Posted January 17, 2008

BOSTON, MA (BRAIN)—Lance Armstrong, the seven-time Tour de France champion, has entered the 2008 Boston Marathon.

Posted in North America
Posted January 16, 2008

MORGAN HILL, CA (BRAIN)—Bob Margevicius, Specialized’s vice president of bicycle research and development, is moving to New Zealand but will remain with the company full-time.

Mike Sinyard, founder and chief executive officer, said Wednesday that Margevicius was a “top executive who’s done a great job.”

Posted in North America Tagged People

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