News

Posted March 7, 2017
UPDATED to correct that discount pricing is only on premium road and tri' bikes.
The Diamondback Podium Vitesse Disc Di2.

KENT, Wash. (BRAIN) — Diamondback Bicycles has launched a new consumer direct purchasing program that has been in development for more than two years.

Posted March 7, 2017

PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix.

Posted March 7, 2017

RAYONG, Thailand (BRAIN) — Vittoria's manufacturing company, Lion Tyres Thailand, has opened a bicycle tire and wheel test center at its rubber compound factory and R&D complex at Rayong Industrial Estate in Thailand.

Posted March 7, 2017
Johnson presented Bikes Belong with a $100,000 check after the 2012 Ride on Washington.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Ride On events are getting a big boost this year from involvement with Walgreens and the Red Nose Day movement.

Posted March 7, 2017
Pitchfest event gives women entrepreneurs a chance to pitch their business to key influencers.

BOULDER, Colo. (BRAIN) — Camber Outdoors has opened applications for its 3rd Annual Pitchfest, which is held July 25 in Salt Lake City prior to Outdoor Retailer Summer Market.

Posted March 7, 2017

HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components has hired bike industry veteran Devyn Pelley as its North American sales director. Pelley will spearhead all sales operations and relations in North America for the component maker. He has spent the past six years in a similar capacity at Race Face/Easton.

Posted March 6, 2017
Sarah Lehman.

The CEO of Enve says accomplishments in Utah are threatened by recent controversies.

Posted March 6, 2017

DENVER (BRAIN) — The NBC Sports Group will televise the inaugural Colorado Classic pro road race on NBCSB and NBC Sports Gold. The four-day race is Aug. 10-13.

Posted March 6, 2017

WASHINGTON (BRAIN) — The Sustainable Trails Coalition is applauding legislation introduced last week that would end a ban on bikes, wheelchairs, strollers and game carts in federally designated Wilderness areas. The bill, introduced by Rep. Tom McClintock, R-Calif., would let federal land managers regulate the use of such vehicles on Wilderness trails.

Posted March 6, 2017

SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week's show to the Trips For Kids Initiative.

Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking.

Posted March 6, 2017
Allied uses the Innegra fiber in three locations on its Alfa frame.

LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works has reached an exclusive agreement with Innegra Technologies, which makes a fiber material that Allied uses in its Alfa road frame.

The companies said the exclusive joint development partnership will bring new technology to the cycling industry.

Posted March 6, 2017

BERKELEY, Calif. (BRAIN) — Roxanne Vogel has joined Gu Energy Labs as sports nutritionist, a new position for the company.

Posted March 6, 2017

BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.

Pages