New technologies expand cycling magazines’ reach, content options
By Doug McClellan
The magazine’s publisher, Rodale, is selling individual issues, viewed in the Bicycling iPad app, for $4.99; annual subscriptions are $14.99. Print subscribers can view the issues free.
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.