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Yeti shifts sponsorship from DH to enduro for 2014

Published January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude. In addition to the EWS team, Yeti will support a number of enduro racers who will race primarily in the Big Mountain Enduro Series, Oregon Enduro Series, and select EWS events.

“Racing has been the cornerstone of our product development for over 25 years,” said Yeti president and co-owner Chris Conroy. “We are excited about enduro racing and have athletes that are uniquely suited to the discipline. Focusing on enduro racing will allow us to concentrate our marketing and product resources exactly where enthusiasm is growing from our sponsors, supporters, and customers."

Yeti Cycles will no longer race a World Cup DH schedule. 

“World Cup DH racing isn’t done for Yeti Cycles, but our focus in the near-term is on enduro racing,” Conroy said.

Topics associated with this article: Competition

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