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David Hall named CEO of Cane Creek

Published December 17, 2014

FLETCHER, N.C. (BRAIN) — David Hall, who has been Cane Creek Cycling Components' director of operations since 2011, has been named CEO of the company, replacing Scott Sonnone, who has left the company.

Brad Thorne, chairman of the Cane Creek board, said, “We brought David on board for his expertise and effective operations skills and then were very impressed by the quality of his leadership. His proven ability to lead has accelerated our growth and led to him being a natural fit as CEO.”

Hall said, “When I joined Cane Creek in 2011, blending my background in operations with my passion for cycling and the outdoors seemed too good to be true. Fast forward three years and I have those feelings all over again.

“I am amazed every day at the passion, talent and dedication of our team. We aren’t the biggest kids on the block, but we maintain a velocity of development by balancing quality resources with a true esprit de corps spirit."

Cane Creek plans to double its workforce in the next four years, adding 55 new workers. “Our 5-year plan is aggressive but achievable. We are excited about the legacy products we support and the new products behind the curtain," Hall said.

Prior to joining Cane Creek, Hall worked in leadership positions for several companies such as Dillard Paper Company, International Paper Company and Deltec Homes, Inc. 

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