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Contour returns to market under new owners

Published April 3, 2014

PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had reportedly shuttered its doors last August due to financial troubles.

Attempts to reach Contour officials at the time went unanswered.

The revamped company, which now operates out of Provo, Utah, said it plans to regain market share and that its financial outlook "is solid with key retailers committing to the product line in every market."

"The aim is clear — we want to create a world class company to support this world class product," Contour CEO Danny Lysenko said in a press release.

Contour said it plans to launch new cameras in the coming months. In the meantime, it has relaunched its website, where it currently offers the Contour+2, the Roam 2 and various accessories. It's also handling warranties through the website and via email at support@contour.com.

The camera maker was launched in 2004 by avid skiers Marc Barros and Jason Green while both were studying at the University of Washington. While much smaller than rival GoPro, it focused on the specialty market. Snow sports and bike were its strongest markets. The company sold mount kits to attach a camera to a helmet, handlebars, seatpost, chainstay or any other round or irregular bar. But it struggled to survive in GoPro's sizable wake.

More on this story as BRAIN talks with Contour's new owners. 

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