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Crankbrothers names Palmer GM, plans move

Published May 7, 2013

LAGUNA BEACH, CA (BRAIN) —After a four-month search, Crankbrothers has named outdoor and action sports industries veteran Andy Palmer as its new general manager. 

He replaces current GM Andrew Herrick, who announced his departure early this year to launch an undisclosed new venture. Herrick will remain with Crankbrothers through June 30 as Palmer transitions into his new role.

Palmer, who started with Crankbrothers on Monday, was an original co-owner of Animal in the U.K. and has served in executive leadership position at Dragon, Clive and Ocean Minded. He reports to Nicola Rosin, general manager of Selle Royal Group, which purchased Crankbrothers in 2008.

“As a passionate mountain biker, I have always admired Crankbrothers for their innovative products and excellent branding,” said Palmer. “I have been a fan and customer of the brand for years, and now I am honored to work with the talented team of people that make Crankbrothers everything it is.”

Crankbrothers also announced Tuesday that it is moving its headquarters to a new building just up the road from its current location in downtown Laguna Beach. Having outgrown its space at 310 Broadway, the company will be headquartered at 580 Broadway effective July 1.

“Crankbrothers was founded in Laguna Beach and has always been located here. And this area is an integral part of our brand DNA and company culture,” said Amanda Schaper, Crankbrothers’ marketing manager. “When searching for a new office space, we considered many options, but ultimately knew we had to stay in Laguna Beach and remain true to everything that has inspired the brand since it was founded in 1997. 

“We are very lucky that we found the perfect location so close by, especially since it allows us to have expanded office spaces and a larger warehouse,” she added.

Topics associated with this article: People

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