One of the most important metrics for bike shop success is store traffic. Living and breathing visitors are a necessary part of the retail business model for brick-and-mortar stores. Without them, retailers would be left trying to sell bikes to air, and that is very hard to do. Getting people into the store is becoming a greater challenge, though. New research shows that consumer traffic at bike shops is declining across the board. While this is distressing news at first glance, there are also clear opportunities to reverse the trend.
