BRAIN Staff

All articles by BRAIN Staff

SRAM offers $20 steel X-Sync chainrings

August 25, 2015

CHICAGO (BRAIN) — SRAM is taking a swipe at the many companies offering "narrow-wide" chainrings for single-chainring mountain bike drivetrains. The company is now offering a steel X-Sync chainring that will retail for $19.95. 

Posted in New Products

New BRAIN issue looks at Trek's online program, changes at QBP and more

August 25, 2015

LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.

The new issue, dated Sept. 1, is arriving in mailboxes now and is being distributed at this week’s Eurobike show in Germany.

Posted in Retail News

Kinetic introduces 'smart' versions of its stationary trainers

August 25, 2015
The Rock and Roll-Smart.

MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.

Posted in Product/Tech

Shimano unveiling new PRO components at Eurobike

August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

Posted in Product/Tech

POC to show two new mountain bike helmets at Eurobike

August 25, 2015
The Coron in Hydrogen White.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. 

Posted in Product/Tech

Magura debuts Vyron wireless electronic dropper post at Eurobike

August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

Posted in Product/Tech

Bianchi to offer pre-approved L'Eroica bike

August 25, 2015
Vintage-style bike is ready for participation in L'Eroica events.

FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who participate in L'Eroica events, which usually require participants to ride bikes manufactured before a specific date (related:

Posted in Product/Tech

Mobility, e-bikes drive growth in German market

August 25, 2015
Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO Hollandrad.com and Stefan Reisinger, head of Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

Posted in International

E-bikes in spotlight once again as Eurobike 2015 gears up

August 25, 2015
Sunny Demo Day is a welcome break from last year’s rainy Messe debut.
A bird’s-eye view of the Demo Day grounds Tuesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

Posted in International

Outdoor Retailer show stays in Salt Lake, moves up dates

August 24, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Show organizers for the Outdoor Retailer trade show will be extending their contracts with Salt Lake City through its summer 2018 show.

Posted in Industry News

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