BRAIN Staff

All articles by BRAIN Staff

September 8, 2015

VENTURA, Calif. (BRAIN) — The new distributor Zeitbike has added De Marchi to its line of brands.

Posted in Industry News
September 8, 2015

EAGLE, Colo. (BRAIN) — This month's Outlier Offroad Festival, to be held in Vail, Colo., will feature a consumer demo, enduro and cross-country racing, kids' activities, a nearby farmer's market, art fair, and distilled spirits festival, and events aimed at the cycling media. The event is Friday, Sept.

Posted in Industry News
September 8, 2015
Japanther is designed for mild winter conditions and comes in road and MTB versions.

BLOOMINGTON, Minn. (BRAIN) — 45NRTH is expanding and updating its line of winter cycling footwear with the release of the Japanther wet weather cycling boot, which will replace the discontinued Fasterkatt boot model.

Posted in New Products
September 8, 2015

TORRANCE, Calif. (BRAIN) — Radial Sports, the exclusive distributor of FFWD 'Fast Forward' Wheels, has appointed Ty Daugherty its director of sales.

Posted in Industry News
September 7, 2015
BMX brand is returning after legal woes. New distributor promises IBD-friendly policies.

RALEIGH, N.C. (BRAIN) — After about a year off the market, the long-standing BMX brand Eastern Bikes is coming back.

Posted in Industry News
September 4, 2015

HONG KONG (BRAIN) — Vittoria Group has appointed Michael Marx as its new senior executive manager and member of its executive management team.

Posted in International
September 4, 2015

LAS VEGAS (BRAIN) — Former pro Jan Ullrich will attend Interbike this year as a guest of Storck Bicycle.

Ullrich will attend the OutDoor Demo on Monday, Sept. 14 and will be inside at the Interbike Expo on Wednesday, Sept. 16 at the Storck display.

Posted in Industry News
September 4, 2015

VALLEJO, Calif. (BRAIN) —Italy Cycles Billato and Wren Sports, LLC. have entered into an exclusive sales and distribution agreement for North America.

Posted in International
September 4, 2015

ST. PAUL, Minn. (BRAIN) — Retailer Bob Sumada was proud to report that not only had he not hung any more bikes from his store’s ceiling, he had also taken most of the empty hooks down. By the end of winter, he said, the rest of the “ceiling bikes” would be gone.

Posted in Retail News
September 3, 2015

CARLSBAD, Calif. (BRAIN) — Lift Creative Studios has added Pioneer Cycle Sports to its expanding list of cycling industry clients. Pioneer Cycle Sports is a division of Pioneer Electronics (USA) Inc. and entered the bike market in 2013 when it introduced its first power meter.

Posted in Industry News

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