BRAIN Staff

All articles by BRAIN Staff

April 29, 2016

LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the  2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.

Posted in Industry News
April 29, 2016

OSAKA, Japan (BRAIN) — CateEye is promoting a street art campaign that gathers local artists to curate and assemble self-guided routes through the selected city's most impressive street art at night. The artists use CatEye lights to illuminate and record each stop.

Posted in International
April 29, 2016

VENTURA, Calif. (BRAIN) — Zeitbike is now distributing Fly Pedals' clipless pedal adapters, which convert clipless pedals to platform pedals. The adapters accept most clipless cleats for road or offroad pedals, including two-, three-, and four-hole cleats.

Posted in New Products
April 28, 2016
Fifth annual event is sponsored by Cottonelle this year.

BOULDER, Colo. (BRAIN) — PeopleForBikes's fifth annual National Bike Challenge starts Sunday, May 1. The promotion seeks to have more than 100,000 bike riders tally 75 million miles ridden between Sunday and Sept. 30 this year. This year's event is sponsored by Kimberly-Clark's Cottonelle Products Brand.

Posted in Industry News
April 28, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record.

Posted in Industry News
April 28, 2016

VISTA, Calif. (BRAIN) — Haro Bicycles has created Haro Europe, which will operate a sales and marketing office in Bielefeld, Germany. Haro Europe will focus on sales and support to its existing distribution base located in 21 countries, as well as opening new markets where no distribution currently exists.

Posted in International
April 28, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its Fall CycloFest, a trade and consumer festival to be held Oct. 20-23 near Charlotte, North Carolina. The first two days of the event are trade-only.

Posted in Industry News
April 28, 2016

KENT, Wash. (BRAIN) — Raleigh Bicycles has hired Curt Davis as its director of product management, effective May 2. The company is also bolstering its sales team with the promotion of Rob Kaplan to vice president of sales and Tyler Stetson to director of inside sales and customer service, effective immediately.

Posted in Industry News
April 27, 2016

BOULDER, Colo. (BRAIN) — RockyMounts is introducing a new hitch-mount bike rack that weighs just 44 pounds, which the company said is lighter than the competition.

Posted in New Products
April 27, 2016

WATERTOWN, Mass. (BRAIN) — Seven Cycles says its flexibility — including programs offering retailers co-branded and store-specific designs — has led to sales growth in early 2016.

Posted in Industry News

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