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Advocacy/Non-profits

Posted February 6, 2013
Outdoor industry group applauds nomination

BOULDER, CO (BRAIN) — President Obama has nominated REI's chief executive, Sally Jewell, to become U.S. Secretary of the Interior.

Posted in North America Tagged Advocacy/Non-profits
Posted February 6, 2013

SAN RAFAEL, CA (BRAIN) — Interbike Expo co-founder Steve Ready has donated $10,000 to Trip for Kids International. The nonprofit plans to use the new funds to expand its programs, which provide mountain bike outings, mechanic training and environmental education for low-income youth. 

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 6, 2013

LOUISVILLE, CO (BRAIN) — Wheels Manufacturing wrapped up 2012 with a $10,000 matching funds campaign to benefit Boulder, Colorado-based Community Cycles and is now accepting sponsorship applications from cycling-related organizations and individual cyclists nationwide.

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 6, 2013

SAN FRANCISCO, CA (BRAIN) — Industry sponsors are being sought for the inaugural CycleSF, a fun ride that will open 24 miles of San Francisco’s streets to cyclists and benefit the city’s Recreation and Parks Department.

Posted in North America Tagged Advocacy/Non-profits / Events
Posted January 29, 2013

BOULDER, CO (BRAIN) — The Outdoor Industries Women's Coalition has announced its education eeries schedule for 2013, which will primarily focus on mentoring.

The series events are hosted at REI stores around the country and sponsored for a second year by adidas Outdoor and W.L. Gore.

Posted in North America Tagged Advocacy/Non-profits
Posted January 24, 2013
From the magazine
From the January issue of BRAIN

WASHINGTON, D.C. (BRAIN) — While the industry’s three prominent advocacy groups decided to continue to work independently last August, the merger talks forced each to evaluate funding and internal resources. The failed unification brought to light a need to refocus priorities, said Tim Blumenthal, president of Bikes Belong.

Posted in North America Tagged Advocacy/Non-profits / From the Magazine
Posted January 17, 2013

BOULDER, CO (BRAIN) — Bell Helmets is partnering with IMBA to launch a program that will offer $100,000 in grants to build mountain bike trails in 2013 and 2014.

Posted in Industry News Tagged Advocacy/Non-profits
Posted January 16, 2013
Cyclists in Copenhagen. Photo courtesy European Cyclists' Federation

BRUSSELS, Belgium (BRAIN) — Nantes, France, will host the 2015 Velo-city conference, a meeting of more than 1,000 bike advocates and planners from around the world.

Posted in International Tagged Advocacy/Non-profits
Posted January 15, 2013

BOULDER, CO (BRAIN) — Bike advocacy group Bikes Belong has signed with Verde PR & Consulting, a Colorado agency that represents several major brands in the bike and outdoors industries.

Posted in North America Tagged Advocacy/Non-profits
Posted January 10, 2013

SAN DIEGO, CA (BRAIN) — Fallbrook Technologies is donating 1,000 of its NuVinci continuously variable hubs to Worldbike for use in developing countries.

Posted in International Tagged Advocacy/Non-profits
Posted January 3, 2013
Riders on a New York City green lane last summer.

BOULDER, CO (BRAIN) — REI has awarded a $100,000 grant to the Bikes Belong Foundation to expand its Green Lane Project.

Posted in Industry News Tagged Advocacy/Non-profits
Posted December 24, 2012

BOULDER, CO (BRAIN) – The Bikes Belong Coalition recently elected new executive board officers during a December meeting of its board of directors. Mike Mercuri, vice president of SRAM, has moved into the role of chairman of the board, a post previously held by Chris Fortune of Saris.

Posted in North America Tagged Advocacy/Non-profits
Posted December 24, 2012
Happy kids with new bikes. Photo courtesy Jenson USA

RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has teamed up with Diamondback to donate 20 BMX bicycles to school children this holiday season. The giveaway, coordinated by the East Hills Business Council of Riverside, marks the third straight year of participation for Jenson USA.

Posted in Retail News Tagged Advocacy/Non-profits
Posted December 20, 2012

DENVER, CO (BRAIN) — Clothing maker Primal is supporting the 2013 National Bike Summit with a sponsorship package the company said is worth $50,000. The package includes financial support for the event as well as custom jerseys for all attendees.

Posted in North America Tagged Advocacy/Non-profits / Events
Posted December 20, 2012

VICTOR, ID (BRAIN) — QBP brand Salsa Cycles will be the presenting sponsor of the Fat Bike Summit and Festival Event, slated for January 25-28 in Island Park, Idaho.

Posted in Industry News Tagged Advocacy/Non-profits / Events
Posted December 20, 2012
Mary Lauren Hall

WASHINGTON, DC (BRAIN) — Mary Lauren Hall will become communications manager for The Alliance for Biking & Walking starting January 2.

Posted in North America Tagged Advocacy/Non-profits / People
Posted December 18, 2012

BRUSSELS, Belgium (BRAIN) — The European Cyclists’ Federation scored a big win Tuesday when the European Parliament opened the door to billions of euros for investments in cycling projects. 

Posted in International Tagged Advocacy/Non-profits
Posted December 13, 2012

TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted December 13, 2012

PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area. 

Posted in Retail News Tagged Advocacy/Non-profits
Posted December 11, 2012

WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.

Posted in North America Tagged Advocacy/Non-profits / Events

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