News

Posted April 19, 2024
Bimotal founder Toby Ricco, right.

MONTEREY, Calif. (BRAIN) — Joe Gales was getting frustrated trying to stay with his e-MTB buddies on his Ibis Mojo pedal bike. A lower back injury kept him off the bike most of last year, making his climb back to keep up even more frustrating.

Posted April 19, 2024
Pat Hus, left, and Adrien De Alexandris with the new MXC.

MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?

Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.

Posted April 19, 2024

BROOMFIELD, Colo. (BRAIN) — The homepage of e-commerce sites Colorado Cyclist and Planet Cyclery (which merged in late 2021) each began promoting a "Closing Sale" on their homepages this week.

Posted April 19, 2024

MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.

Posted April 18, 2024
 ODI Vanquish grips.

MONTEREY, Calif. (BRAIN) — Impact protection company D3O arrived at the Sea Otter Classic ready to tighten its grip on the mountain bike market with an expansion into contact points like grips and anti-vibration footwear.

Posted April 18, 2024

MONTEREY, Calif. (BRAIN) — Motorex lubricants and cleaning products are on display at the Shimano booth at the Sea Otter Classic this week as Shimano North American begins distributing the line to North American retailers. 

Posted April 18, 2024

WASHINGTON (BRAIN) — Full Speed Ahead in conjunction with the Consumer Product Safety Commission is recalling its Gossamer Pro AGX+ crankset because the arms can loosen and/or detach from the spindle.

Posted April 17, 2024
Kona sent out an email recently inviting fans to visit them at the Sea Otter.

MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo (which opens Thursday) and then began breaking it down.

Posted April 17, 2024
Company is moving Munich Composite's manufacturing equipment to South Carolina.
Photo of Munich's European factory provided by Munich.

SPARTANBURG COUNTY, S.C. (BRAIN) — Two supporters of domestic manufacturing are teaming to begin production of carbon fiber rims for the original equipment market.

Posted April 15, 2024

(BRAIN) — Lazer says its new Verde KineticCore helmet minimizes the use of materials, is made of 70% recycled materials by weight and is recyclable.

Posted April 15, 2024
Updated with more details following an FDNY news conference Monday afternoon.

NEW YORK (BRAIN) — For the first time in its campaign to help the city address escalating lithium-ion battery fires, the Fire Department of New York filed criminal charges against a Brooklyn e-bike shop owner for illegal storage and charging on Friday.

Posted April 15, 2024

(BRAIN) — Huffy announced a partnership with Earthbound — a product design, licensing, and brand growth company — that will allow the bike brand to expand into new markets and product categories domestically and internationally.

Posted April 15, 2024

WASHINGTON (BRAIN) — The Consumer Product Safety Commission issued a warning on Monday about the risk of "serious injury and death" from Unit Pack Power lithium-ion e-bike batteries. The commission said the public health and safety requires this notice to warn the public quickly of the fire and burn hazard.

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